The BMW Group unveiled its latest offerings at the Mondial de l’Auto Paris 2024, showcasing innovation and sustainability in the automotive industry. This event marked the debut of two all-electric MINI John Cooper Works models and the joint presentation of BMW Vision Neue Klasse concept vehicles, set to hit the market in 2025.
Jochen Goller, a member of the BMW AG Board of Management, emphasized the company’s commitment to electric mobility and its strategic focus on expanding the all-electric product range. The introduction of the MINI John Cooper Works Electric and MINI John Cooper Works Aceman models signifies a significant step towards electrification within the MINI brand.
At the heart of the event were the BMW Vision Neue Klasse and BMW Vision Neue Klasse X vehicles, offering a glimpse into BMW’s future model lineup. These concept cars redefine the brand’s design language and technology, setting the stage for a new era of driving experience.
Adrian van Hooydonk, head of BMW Group Design, highlighted the transformative nature of the Neue Klasse models, emphasizing the brand’s evolution while staying true to its core values. The vehicles feature a minimalist design language and cutting-edge technology, including the next generation BMW iDrive system.
Besides electric vehicles, the BMW Group showcased its commitment to hydrogen technology, with plans to launch a hydrogen-powered production model in 2028. This move underscores the company’s dedication to sustainable energy solutions and its vision for a greener future.
The BMW Group’s stand at the Mondial de l’Automobile Paris 2024 featured a comprehensive display of over 15 electric models across various market segments, including two-wheelers from BMW Motorrad tailored for urban environments. The event also highlighted innovative in-car entertainment options like UNO® Car Party! and Paramount+ to enhance the driving experience.
With a focus on digital services, new technologies, and sustainable mobility solutions, the BMW Group’s presence at the motor show underscored its position as a leader in the automotive industry. The event served as a platform to communicate the company’s vision for the future of mobility and its ongoing commitment to innovation.
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