Kemal Curic Takes Lead in Ford Performance Design Revamp

Kemal Curic, the former head of Lincoln design, has been appointed as the new head of design for Ford Performance Vehicles. Curic, originally from Sarajevo with a passion for American Muscle Cars, began his career at Ford of Europe in 2003. His journey led him to work on various models, including the Fiesta, Mondeo, and Kuga, before moving to the USA to contribute to the 2015 Mustang.

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Transitioning to Lincoln, Curic took on roles such as Exterior Design Manager for the Lincoln Continental and Chief Designer for the Aviator and Corsair. His success extended to cars like the China Zephyr and Nautilus, and he played a pivotal role in the development of the latest Navigator. In his recent appointment at Ford, Curic aims to enhance the styling of iconic models like the Mustang and Ranger Raptor.

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Curic’s educational background in Industrial Design and Transportation Design, coupled with his international experience, brings a fresh perspective to Ford Performance design. His expertise in crafting visually appealing and performance-driven vehicles aligns with Ford’s commitment to innovation and excellence in the automotive industry.

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Industry experts commend Ford’s decision to entrust Curic with this crucial role, citing his proven track record in creating successful designs and leading design teams. Curic’s ability to blend creativity with technical expertise is expected to elevate the visual identity of Ford Performance Vehicles and resonate with enthusiasts worldwide.

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Curic’s appointment reflects a broader trend in the automotive sector, where automakers are prioritizing top-tier design talent to differentiate their brands and captivate consumers. The fusion of artistry and engineering in vehicle design is becoming increasingly crucial in a competitive market driven by evolving consumer preferences and technological advancements.

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As the automotive landscape continues to evolve, design leadership plays a pivotal role in shaping brand identity and driving customer engagement. Curic’s vision for Ford Performance Vehicles is poised to set new standards in design innovation, reflecting the brand’s legacy while pushing boundaries to create vehicles that captivate and inspire.

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With Curic at the helm of Ford Performance design, the future looks promising for the brand’s lineup of high-performance vehicles. His keen eye for detail, passion for automotive design, and commitment to excellence position him as a key player in shaping the next generation of Ford’s iconic models, setting a new benchmark for design in the industry.

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Kemal Curic Takes Lead in Ford Performance Design Revamp

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