The Melbourne Motor Show is set to make a grand return in 2025, promising to be the most significant indoor auto exhibition in over a decade. The event, which marks a revival of large-scale automotive showcases in Australia, is anticipated to surpass previous car exhibitions like Motorclassica and the Electric SUV Expo in size and scale. Drive has been named as the official media partner for the upcoming show, adding to the anticipation surrounding the event.

After a hiatus since the discontinuation of the Australian International Motor Show in 2012, the Melbourne Motor Show is gearing up for a comeback under new management. Craig Phinn, the show’s managing director, envisions a unique approach that draws inspiration from global automotive events like the Speciality Equipment Market Association (SEMA) show in Las Vegas. The 2025 Melbourne Motor Show aims to blend the allure of new car releases from major manufacturers with aftermarket, lifestyle, and cultural elements.

With brands such as Kia and Isuzu already confirmed for the show, and ongoing discussions with around 25 other companies, the event is shaping up to be a diverse showcase of automotive innovation. Notable participants like Toyota, Hyundai, BMW, Geely, and Zeekr are expected to join the lineup, alongside renowned insurance provider Shannons as a major sponsor. The show will not only feature the latest car models but also highlight the aftermarket, restomod, and car modification sectors, emphasizing local talent and innovation in the automotive industry.
One of the key attractions of the 2025 Melbourne Motor Show will be the presence of an international automotive figure as a headline guest, adding a touch of prestige to the event. As the automotive market experiences a surge in new brands entering the Australian market, the show offers a unique opportunity for enthusiasts and consumers to explore a wide range of offerings under one roof. Phinn underscores the significance of this resurgence, noting the increased competition and participation from automakers vying for attention in the Australian market.

While specific details about the cars to be featured at the show are yet to be revealed, Phinn has hinted at potential collaborations with renowned collections like the Fox Museum and the Lee Collection to showcase iconic vehicles. In a personal touch, Phinn plans to exhibit his own imported Nissan GT-R with a distinctive Liberty Walk wide bodykit, adding a touch of personal flair to the diverse lineup of vehicles expected at the show.
As preparations for the 2025 Melbourne Motor Show gather momentum, the automotive community eagerly anticipates a vibrant and engaging event that celebrates the past, present, and future of the industry. With a focus on innovation, creativity, and the rich automotive culture of Melbourne, the upcoming show is poised to reignite excitement and interest in the local automotive scene, setting the stage for a dynamic and memorable exhibition that showcases the best of the automotive world.
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