Porsche and DJ David Guetta Electrify Dubai Solar Park

In a mesmerizing fusion of electric music and electric sports cars, Porsche Middle East and Africa teamed up with the renowned French DJ and music producer David Guetta for a spectacular campaign. Set against the futuristic backdrop of the Mohammed bin Rashid Al Maktoum Solar Park near Dubai, the campaign features the latest Macan and Taycan models enveloped in dynamic beats and stunning laser effects. The high-energy performance by Guetta, complete with a remix of his hit ‘Titanium’, unfolds amidst the vast solar park, where a Macan Turbo and a Taycan Turbo GT cruise through the expanse, with the solar power tower serving as Guetta’s DJ booth.

Guetta expressed his excitement about the collaboration, emphasizing the alignment between Porsche’s commitment to emotion, performance, and pushing boundaries with his music. As a trailblazer in electronic music, Guetta’s partnership with Porsche highlights the shared values of innovation and pushing limits. The campaign film spotlights the Macan Turbo and Taycan Turbo GT, Porsche’s latest all-electric models, recently introduced in the Middle East.

Complementing the main film are three behind-the-scenes episodes shedding light on the futuristic location, the collaboration with Guetta, and the innovative techniques employed in bringing the campaign to life. Dr. Manfred Bräunl, CEO of Porsche Middle East and Africa FZE, lauded Dubai’s solar park as an ideal setting that resonates with Porsche’s sustainability goals, emphasizing the city’s continual ability to surprise.

The Mohammed bin Rashid Al Maktoum Solar Park, supported by partners in the UAE, plays a pivotal role in Dubai’s sustainable vision, aiming to power millions of homes and significantly reduce carbon emissions by 2030. This commitment to sustainability echoes Porsche’s own drive towards electrification, exemplified by the new Macan and Taycan models. The Macan, now in its second generation of fully electric variants, combines Porsche’s signature performance with a sleek design, long-range capability, and practicality for everyday use. The range-topping Macan Turbo boasts impressive power and acceleration, underlining Porsche’s SUV offerings.

Standing as the most powerful production Porsche to date, the Taycan Turbo GT with its exceptional performance attributes and cutting-edge technology sets new benchmarks for electric vehicles. Its recent record-setting achievements across different continents underscore its prowess on the global stage. The collaboration between Porsche and Guetta symbolizes a meeting of two pioneers in their respective fields, showcasing a blend of electrifying music and innovative electric vehicles.

With a strong focus on electrification and sustainability, Porsche’s partnership with Guetta and the dynamic campaign at the solar park not only highlights the brand’s commitment to innovation but also marks a significant step towards a future of electrifying performances and eco-conscious mobility.