Peugeot has introduced the 2025 Peugeot 408 GT Premium Fastback Hybrid in Australia, marking a significant shift from the previous plug-in hybrid model to a more traditional 48-volt mild-hybrid system. This new iteration comes with a reduced price tag of $57,990 before on-road costs, making it $10,000 cheaper than its predecessor.
The decision to switch to a 1.2-litre turbo-petrol three-cylinder engine with a 48V mild-hybrid setup means a drop in performance compared to the outgoing model. However, the hybrid system still offers 15.6kW/51Nm of assistance and the capability to run on electric power alone, providing a combined fuel consumption of 4.7 litres per 100km and emissions of 107g/km.
Unlike most mild hybrids, the 2025 Peugeot 408 can drive solely on electric power. The eight-speed automatic transmission has been replaced by a six-speed dual-clutch automatic. The GT Premium Fastback Hybrid variant now features 19-inch wheels, wireless smartphone charging, 360-degree cameras, and a premium 10-speaker Focal sound system.
Standard inclusions encompass a 10-inch digital instrument cluster, a 10-inch infotainment touchscreen, matrix LED headlights, rain-sensing wipers, ambient lighting, nappa leather, and keyless entry and start. The sunroof, previously an optional extra, now comes as a standard feature on the 2025 model.
The 2025 Peugeot 408 GT Premium Fastback Hybrid is currently available for purchase, with deliveries set to commence in early 2025. It is offered in five colors and boasts a comprehensive list of standard features, including safety technologies like autonomous emergency braking, lane-departure warning, and rear cross-traffic alert.
Peugeot’s move to introduce a more affordable mild-hybrid version of the 408 aligns with the automotive industry’s shift towards electrification and sustainability. The decision to prioritize a traditional hybrid setup over a plug-in hybrid reflects a strategic approach to balancing performance, efficiency, and cost-effectiveness in the evolving market landscape.
As consumer demand for eco-friendly vehicles continues to rise, automakers are adapting their product offerings to meet these expectations while ensuring competitive pricing. Peugeot’s decision to enhance the 408 range with a mild-hybrid variant demonstrates a commitment to providing innovative solutions that cater to evolving market trends and regulatory requirements.
With the automotive industry undergoing rapid transformation driven by technological advancements and environmental concerns, the introduction of the 2025 Peugeot 408 GT Premium Fastback Hybrid represents a strategic response to changing consumer preferences and regulatory frameworks. By offering a more accessible hybrid option, Peugeot aims to broaden its customer base and appeal to eco-conscious drivers seeking sustainable yet affordable mobility solutions.
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