Lamborghini Urus Debuts in Japan, Elevating Luxury SUV Market

The Lamborghini Urus made its much-anticipated debut in Japan at the Izumi Garden Gallery in Tokyo on February 6th. This event marked a significant milestone as Japan stands as one of the key markets for Lamborghini, being the second-largest market globally for the luxury car manufacturer. The unveiling in Tokyo set the stage for the first deliveries to Japanese customers scheduled for late September 2018.

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Stefano Domenicali, the Chairman and CEO of Automobili Lamborghini, expressed immense pride in the Urus, hailing it as a groundbreaking super SUV model that combines unparalleled power, performance, and driving dynamics with luxurious design and daily usability. He emphasized the company’s commitment to meeting customer expectations, foreseeing unprecedented success with the Urus entering the Japanese market.

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The Urus represents a revolutionary addition to the automotive landscape, offering a unique blend of luxury, power, and versatility in driving experience. Its innovative Tamburo driving mode selector, situated on the center console, enables drivers to tailor the driving dynamics to various surface conditions and personal preferences, with modes like STRADA, SPORT, CORSA, NEVE, TERRA, and SABBIA enhancing the driving experience.

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Lamborghini’s foray into the Japanese market with the Urus is poised to elevate the brand’s success to new heights, setting the stage for further growth and expansion in a market known for its discerning automotive enthusiasts.

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Looking ahead, Lamborghini’s strategic move to introduce the Urus in Japan reflects a larger trend in the automotive industry towards high-performance SUVs that offer a blend of luxury, performance, and practicality. The Urus exemplifies the evolution of the SUV segment, catering to drivers who seek both power and prestige in their vehicles.

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As the automotive landscape continues to evolve, Lamborghini’s expansion into markets like Japan underscores the brand’s commitment to innovation and meeting the evolving demands of luxury car enthusiasts worldwide. The Urus’s arrival in Japan not only signals a new chapter for Lamborghini but also paves the way for future advancements in the luxury SUV segment.

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With its fusion of cutting-edge technology, superior performance, and iconic design, the Lamborghini Urus is set to make a lasting impression on the Japanese market, offering a unique driving experience that blends power and sophistication in a single, dynamic package.

The debut of the Urus in Japan heralds a new era for Lamborghini, marking a strategic move to expand its presence in key markets and cater to a growing demand for high-performance luxury SUVs. The Urus’s arrival in Japan is not just a milestone for Lamborghini but a testament to the brand’s enduring legacy of pushing boundaries and redefining automotive excellence.

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Lamborghini Urus Debuts in Japan, Elevating Luxury SUV Market

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