Kemal Curic, a design visionary with a passion for American Muscle Cars, is set to lead the design team at Ford Performance Vehicles. Curic’s journey began in Sarajevo and took him through Germany and Croatia before he embarked on a career in industrial and transportation design. Joining Ford of Europe in 2003, Curic made his mark by shaping models like the Fiesta, Mondeo, and Kuga. His talent caught the eye of Ford in the USA, leading him to work on the iconic 2015 Mustang.
Transitioning to Lincoln in 2013, Curic’s flair for design was evident in his role as Exterior Design Manager for the Lincoln Continental. His design prowess continued to shine as he took charge of creating the Aviator and Corsair models. In 2019, Curic ascended to the position of Chief Designer for Lincoln, leaving his imprint on successful models like the China Zephyr and the Nautilus, in addition to overseeing the development of the latest Navigator.
Now, Curic is set to bring his expertise to Ford, where he will be at the helm of enhancing the styling of iconic models like the Mustang and Ranger Raptor. His appointment signifies Ford’s commitment to pushing the boundaries of performance design and innovation, tapping into Curic’s wealth of experience and creative vision.
Curic’s journey exemplifies the fusion of diverse cultural influences and a deep-rooted passion for automotive design. His strategic approach to design, honed through years of experience and a keen eye for detail, sets the stage for a new chapter in Ford’s design legacy.
Industry experts laud Curic’s appointment, recognizing his ability to blend heritage with modernity, creating designs that resonate with enthusiasts and consumers alike. Curic’s track record of delivering standout designs underscores his potential to elevate Ford Performance Vehicles to new heights, setting the stage for future innovations in the automotive industry.
As the automotive landscape continues to evolve, the role of design in shaping brand identity and consumer perception becomes increasingly pivotal. Curic’s appointment at Ford Performance Design signals a strategic move by the company to stay ahead of industry trends and cater to the ever-changing preferences of consumers.
Curic’s journey from his early fascination with American Muscle Cars to leading the design team at Ford Performance Vehicles is a testament to the power of passion, talent, and relentless pursuit of excellence in the world of automotive design. His appointment heralds a new era of innovation and creativity at Ford, promising exciting developments in the realm of performance design.