Attending a Ford Performance event in Charlotte, NC, I reminisce about the Ford Prima, a concept car from 1976 based on the Ford Fiesta. Despite modest power, the Prima’s allure lay in its modular design, courtesy of Ghia in Italy. It boasted interchangeable body panels, transforming it into a truck, hatchback, wagon, and coupe.
The innovative Prima foreshadowed the Nissan Pulsar NX, which featured a similar concept of swappable body panels. While the idea was groundbreaking, practical challenges hindered its widespread adoption. Nissan briefly explored this concept, offering convertible-like experiences with different rear panels.

Ford’s foresight with the Prima concept hinted at future trends in modular car design. However, the concept remained unrealized beyond the prototype stage. The potential for customizable body styles intrigued enthusiasts, but logistical hurdles hindered mass production.
Reflecting on the Prima’s legacy, it’s evident that the concept of interchangeable body panels has enduring appeal. While challenges such as storage and maintenance complexities persist, the idea continues to spark interest among car aficionados.
The Prima’s influence extends to modern-day car design, with glimpses of its modular concept evident in contemporary models. Despite its limited production, the Prima set a precedent for innovative car design, paving the way for future experimentation in the automotive industry.

As I prepare for the Ford Performance event, I anticipate witnessing the latest advancements in automotive technology and design. The legacy of concept cars like the Prima serves as a testament to the industry’s constant pursuit of innovation and creativity.
🔗 Reddit Discussions
- I designed my first (modular) MOC to display my speed champions cars!
- We should encourage people to live in their cars in order to make affordable housing. The buildings will be giant parking garages with communal washrooms, showers, and kitchen. You can plug in electricity and internet to your car. The car should be designed to be lived in.
- I present to you the asset flip – file dump