In the realm of Australian new car sales, the battle for supremacy between the Toyota Prado and the Ford Everest has taken an intriguing turn. Despite the Prado’s historical dominance in the Large SUV Under $80K class, the Ford Everest managed to edge past it in April 2025 sales by a slim margin of just one unit.
The Prado faced a challenging period in 2024 due to the transition between models, leading to subdued sales. However, since the introduction of the 250-Series Prado in November 2024, the tables turned in Toyota’s favor, with the Prado consistently outselling the Everest each month.
The 250-Series Prado’s arrival sparked significant interest among consumers, resulting in a notable surge in sales compared to the previous year. By April 2025, Toyota had sold over three times as many Prados as the same period in 2024, demonstrating the strong demand for the new model.
To maintain momentum, Ford introduced limited-edition variants of the Everest, such as the Wildtrak and the off-road-focused Tremor. Despite not offering clearance pricing, Ford’s strategic moves have helped sustain interest in the Everest, which has been on the market since late 2022.
While Ford may have clinched a narrow victory in April sales, the cumulative figures for 2025 paint a different picture. Toyota’s Prado leads the pack with 10,674 units sold, surpassing Ford’s 7,220 Everests. The top two positions in the Large SUV Under $80K segment are currently held by the Prado and the Everest, followed by the Isuzu MU-X, Kia Sorento, and Subaru Outback.
As the automotive industry navigates through evolving consumer preferences and market dynamics, the competition between the Toyota Prado and the Ford Everest exemplifies the fierce rivalry among SUV manufacturers. The success of these models reflects not only their individual strengths but also the shifting landscape of the SUV segment.
Industry experts emphasize the significance of continuous innovation and strategic marketing in sustaining sales momentum in the highly competitive SUV market. Both Toyota and Ford have leveraged their respective strengths to capture consumer interest and drive sales growth, illustrating the importance of adapting to changing market conditions.
Looking ahead, the performance of the Toyota Prado and the Ford Everest will continue to be closely monitored, offering valuable insights into consumer preferences and market trends. As these two SUV stalwarts vie for dominance, their competition serves as a compelling narrative in the ever-evolving automotive landscape.
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