Cadillac, the historic American automotive brand, is set to make its official debut in Australia next year with the launch of the highly-anticipated Lyriq electric SUV. This move marks a significant step for Cadillac as it introduces a new approach to luxury car ownership and aftersales care in the Australian market.
The Cadillac Lyriq, named to honor the brand’s strong association with popular music, will lead the charge for Cadillac’s entry into Australia. Unlike traditional luxury car dealerships, Cadillac will adopt a direct sales model through exclusive retail stores in key cities like Melbourne, Sydney, and Brisbane.
Customers eager to get their hands on the Cadillac Lyriq will have to wait until next year for the first deliveries. However, prospective buyers can express their interest on the brand’s website to stay informed about ordering details. The launch event in Victoria unveiled the right-hand drive version of the Lyriq, giving enthusiasts a glimpse of what’s to come.
With a starting price that competes favorably with luxury rivals, the 2025 Cadillac Lyriq offers two trim levels: the Luxury starting at $117,000 and the Sport starting at $119,000. Cadillac is banking on the allure of its premium customer service and unique ownership experience to attract buyers who appreciate luxury.
The Cadillac Lyriq boasts a host of impressive features and specifications, including a massive 33-inch color screen with high resolution, a premium AKG sound system, and Google Built In technology for enhanced infotainment. The interior is designed for comfort and customization, with ambient lighting and luxurious materials throughout.
Under the hood, the Cadillac Lyriq is powered by General Motors’ 101kWh Ultium battery, delivering a robust 373kW and 600Nm of torque through dual motors. While exact range figures for Australia are yet to be confirmed, the Lyriq is estimated to offer a driving range of around 495km on a full charge, with rapid charging capabilities for added convenience.
Looking ahead, Cadillac is committed to an all-electric future in Australia, hinting at the possibility of introducing more electric models like the Optiq small SUV and the Vistiq large SUV. The brand’s design heritage may also be showcased through concept vehicles such as the striking Sollei electric convertible, blending classic Cadillac aesthetics with modern electric technology.
As Cadillac prepares to make its mark on the Australian automotive landscape, consumers can expect a new era of luxury and innovation from this iconic American brand.
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