BMW M’s sales for the past year have reached an impressive 206,582 vehicles, with the i4 M50 emerging as the top-selling model for the third consecutive year. Despite being categorized as an M Performance model rather than a full-fledged M car, the i4 M50 has consistently captured the attention of buyers, leading to its continued dominance in BMW M’s sales figures.
Over the years, BMW has witnessed a steady growth in M sales, marking 13 consecutive years of increasing demand. This success can be attributed to the brand’s strategy of offering a range of M Lite cars, appealing to a broader spectrum of customers seeking performance-oriented models. The popularity of these M Performance vehicles has propelled BMW M to new heights, setting records year after year.
Looking ahead to 2025, BMW M has exciting plans in store, including the development of special models and innovative revisions across combustion engines, plug-in hybrids, and electric drives. Of particular interest is the announcement of an all-electric BMW M3 in the works, signaling a significant shift towards electric propulsion within the M lineup.
While the electric M3 is slated for a future release, speculations suggest that the i4 M50 may undergo a rebranding to i4 M60, reflecting an upgraded powertrain derived from the larger i5 M60. This anticipated change, expected to take effect from July 2025 onwards, aims to enhance the performance capabilities of the M Performance model, ensuring its continued success in the market.
With recent styling enhancements and a more potent powertrain, the i4 M60 is positioned to maintain its position as a top-selling model within the BMW M portfolio. The evolution of BMW’s electric offerings underscores the brand’s commitment to innovation and sustainability, aligning with the industry-wide shift towards electrification and performance-oriented electric vehicles.
As BMW continues to push boundaries and redefine the concept of performance driving, the success of models like the i4 M50 highlights the brand’s ability to adapt to changing market trends and consumer preferences. With a legacy of performance excellence and a forward-looking approach to technology, BMW M remains at the forefront of automotive innovation, setting new standards for electric performance vehicles.
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