Polestar’s BST Brand Revival Signals Exciting Prospects in Australia

Polestar’s high-performance BST brand is making a comeback in Australia, with the new CEO, Scott Maynard, expressing enthusiasm for the brand’s potential in the market. BST, short for Beast, is likened to the performance divisions of luxury carmakers like Mercedes-AMG and BMW M. While there are no concrete plans yet, Maynard’s positive stance hints at the possibility of seeing BST models in Australia soon.

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Although Australia missed out on previous Polestar 2-based BST models, such as the BST 270 and BST 230, there is optimism surrounding the potential arrival of boosted versions of the upcoming Polestar 3 and Polestar 4 SUVs. The anticipation is fueled by the unveiling of the 2024 Polestar 6 BST concept, hinting at the brand’s future direction.

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Maynard’s affinity for performance cars aligns well with the ethos of BST, emphasizing the desirability of ADR-compliant, high-performance electric vehicles in the Australian market. The Polestar 5 GT sedan and the Polestar 6 sports car are also speculated to receive the BST treatment, further expanding the brand’s offerings.

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While Maynard acknowledges the challenges of integrating BST models into the Australian market, he remains committed to ensuring that any performance enhancements meet local regulations and align with the Polestar brand’s established identity. The focus on newer models like the Polestar 3 and Polestar 4 underscores the brand’s evolution towards performance-oriented offerings.

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The Polestar 2 BST models, with their impressive power outputs and bespoke features like Ohlins dampers, set a high standard for future BST variants. The Polestar 3 and Polestar 4, already formidable in their stock configurations, stand to benefit significantly from BST tuning, promising exhilarating performance for enthusiasts.

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Despite the enthusiasm for BST’s potential in Australia, Maynard and his team are currently preoccupied with the launch of the Polestar 3 and Polestar 4, as well as restructuring the local retail network. This suggests that the introduction of BST models may be a gradual process, requiring careful planning and execution.

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As Polestar continues to establish its presence in the Australian market, the prospect of BST models adds a new dimension to the brand’s offerings, catering to performance-oriented customers seeking electrified driving experiences. With a strong focus on compliance and integration, Polestar aims to enhance its reputation as a leading player in the electric performance car segment.

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Polestar’s BST Brand Revival Signals Exciting Prospects in Australia

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