Great Wall Motors (GWM) has taken a bold stance in the realm of electrified vehicles, firmly rejecting the adoption of extended-range electric vehicle (EREV) technology. Despite the growing trend among its competitors to invest in EREVs, GWM president Mu Feng emphasized the company’s commitment to focusing on pure electric and hybrid technologies instead. This decision was reinforced by company chairman Wei Jianjun at the recent Shanghai motor show.
EREVs operate by using electric motors to drive the wheels, similar to electric vehicles (EVs), while an internal combustion engine serves as a generator to charge the battery and extend the vehicle’s range. However, GWM views EREVs as a transitional technology with various limitations, including reliance on fossil fuels, smaller batteries, limited electric range, inferior fuel economy compared to hybrids, and reduced overall performance when compared to EVs.
Despite GWM’s firm stance, industry experts and competitors have presented contrasting views. Chinese Academy of Engineering academician Yang Yusheng highlighted the significance of EREVs as a key automotive technology for the future. Predictions suggest that by 2027, EREVs could account for a third of vehicle sales in China, with the majority shared between EVs and combustion-powered vehicles. By 2030, EREVs and plug-in hybrids are expected to represent 55% of the market, with EVs at 30% and combustion vehicles declining to 15%.
While GWM remains resolute in its position against EREVs, other automakers are actively investing in this technology. Chinese brands like Leapmotor and Deepal are pioneering EREVs, with plans to introduce models to the Australian market. Leapmotor aims to lead the way in EREV technology locally, positioning it as a hybrid evolution. Similarly, BYD’s luxury subsidiary Yangwang and Deepal are incorporating EREV systems into their vehicle lineup.
Outside of China, brands like Ram and Mazda have also explored EREVs. Ram is considering introducing a range-extender pickup to the Australian market, while Mazda’s MX-30 was offered in pure-electric and mild-hybrid variants. However, the MX-30 was discontinued in Australia after a brief period on the market.
In Australia, GWM’s electrified vehicle range includes hybrid versions of popular models like the Tank 300, Tank 500, and Cannon Alpha PHEV. Additionally, the Ora electric hatch and hybrid versions of Haval SUVs are part of GWM’s electrified lineup. Despite GWM’s rejection of EREVs, the company continues to expand its presence in the electrified vehicle segment.
While GWM’s stance against EREVs sets it apart from competitors, the evolving landscape of electrified vehicles suggests a diverse range of technologies will coexist in the market. As the automotive industry transitions towards greater electrification, each manufacturer’s strategic choices will shape the future of mobility.
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