The 46th Bangkok International Motor Show showcased a plethora of two-wheeled wonders that left Australian motorcycle enthusiasts envious. As premium international motor shows in Australia wane alongside the automotive industry’s decline, Bangkok stands out for its significant focus on motorcycles and scooters, drawing global attention to Thailand’s automotive showcase.
Harley-Davidson took center stage at the show, despite the absence of Ducati and KTM. The exhibition featured a diverse range of brands, from flagship models to entry-level bikes, catering to the Asian market’s preference for small-capacity machines. While scooters and commuter bikes dominated, big-bore motorcycles, particularly Harleys, also made a prominent appearance, despite high tariffs in Thailand.
The rise of electric vehicles (EVs) was a notable trend at the show, with a practical appeal in congested Asian cities. Chinese brands like XPeng and Yadea led the EV market, facing challenges entering the Australian market due to regulatory standards. Thailand’s Strom showcased its EV scooters, including models like Gorilla and Chimpanzee, alongside innovative battery swap programs.
The 750cc, dual-clutch Honda X-ADV emerged as a standout model, blending adventure features with a megascooter design. While this model may not reach Australian shores soon, Honda’s impressive motorcycle range and engaging presentations stole the spotlight at the event.
One unique aspect of the Bangkok Motor Show was the opportunity for visitors to purchase vehicles directly from the floor post-test drives. While motorcycle test rides were not prominently featured, exclusive incentives like insurance, accessories, and warranties enticed new bike buyers. The show offered a dynamic platform for enthusiasts to experience and acquire the latest in motorcycle technology and design.
As international motor shows continue to evolve, Bangkok’s emphasis on motorcycles and EVs reflects shifting consumer preferences and industry trends. The event not only showcased innovative technologies and designs but also provided a platform for direct consumer engagement and purchase opportunities, enhancing the overall experience for motorcycle enthusiasts and industry professionals alike.
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