Ford is stirring up the ute market with its upcoming Ranger Super Duty, touted to be the toughest variant in the lineup in terms of towing and payload capabilities. The Super Duty boasts impressive figures, including a 4500kg braked towing capacity, signaling its prowess in heavy-duty tasks.
In comparison, the Ranger Raptor, known for its high performance, falls short in load-carrying capacity but compensates with a powerful 3.0-litre twin-turbo petrol V6 engine that delivers 292kW/583Nm and specialized off-road suspension.
While details on the powertrain for the Super Duty are yet to be confirmed, speculations point towards an enhanced version of the 3.0-litre turbo-diesel V6 engine currently generating 184kW/600Nm. This hints at a robust and capable powerplant to match the Super Duty’s heavy-duty nature.
Ford’s approach to its ute lineup is not hierarchical but rather focused on catering to diverse customer needs. The company emphasizes providing the right product tailored to different customer requirements, whether it’s the performance-oriented Raptor or the workhorse-oriented Super Duty.
With the Ranger Raptor priced at $90,440, the anticipated cost of the Super Duty remains uncertain until its launch in 2026. It is speculated that the Super Duty could potentially command a premium of around $20,000 over a mid-tier Ranger model, positioning it competitively against the Raptor.
Moreover, the Super Duty is expected to offer significant upgrades in Gross Vehicle Mass (GVM) and Gross Combination Mass (GCM) compared to existing Ranger models. This enhanced capability, coupled with a comprehensive five-year warranty and flexible servicing options, positions the Super Duty as a compelling choice for heavy-duty fleet customers.
Ford’s strategic segmentation of the Ranger lineup reflects an understanding of distinct buyer preferences. While the Raptor appeals to enthusiasts seeking adventure and thrill, the Super Duty targets customers prioritizing practicality and robust performance for demanding tasks.
The introduction of the Ranger Super Duty signifies Ford’s commitment to meeting the evolving needs of the ute market, offering a comprehensive range of vehicles tailored to diverse consumer demands. As the automotive landscape continues to evolve, Ford’s strategic product positioning ensures that there is a suitable option for every type of customer, whether they prioritize performance, capability, or practicality.
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