Ford Performance unveils the latest customization option for its four-door Bronco SUVs with the introduction of the Coastal Package. Special editions like this are pivotal in maintaining consumer interest in niche vehicles like the Bronco, a strategy Ford has successfully employed with its iconic Mustang lineup over the years.
The Coastal Package exudes a nostalgic beachy theme, evoking memories of carefree days spent on golden sands. This new offering includes a 2-inch suspension lift, silver wheels, a matching silver grille, fender flares, and a transparent “Bimini” top adorned with a silver bucking Bronco logo. Completing the look is a vibrant full-length stripe decal in retro 1980s colors, adding a touch of whimsy to the design.
For enthusiasts seeking to embrace the beach lifestyle, the Coastal Package offers a visually appealing transformation that captures the essence of coastal living. The allure of this kit lies not only in its aesthetic enhancements but also in the sense of adventure and freedom it embodies, reminiscent of cruising down the coast with the wind in your hair.
Priced at $5,400, the Coastal Package is available through Ford Performance and can be installed by authorized dealers or certified technicians. While DIY enthusiasts can access installation instructions online, opting for professional installation ensures the peace of mind of a 3-year/36,000-mile Ford Performance warranty, underscoring Ford’s commitment to quality and customer satisfaction.
Owners of 2025 Bronco models with four doors and specified trim levels can easily elevate their vehicles with the Coastal Package, regardless of the powertrain configuration. This versatility allows a wide range of Bronco enthusiasts to personalize their vehicles and infuse them with a distinct coastal vibe, transforming everyday drives into beachside adventures.
The Coastal Package represents more than just a cosmetic upgrade; it encapsulates a lifestyle and attitude synonymous with coastal living. By offering this themed customization option, Ford taps into consumers’ desire for personalization and self-expression, catering to a diverse range of tastes and preferences within the automotive market.
As the automotive industry continues to evolve, manufacturers are increasingly focusing on enhancing the customer experience through customizable features and accessories. The Coastal Package exemplifies this trend, offering Bronco owners a unique opportunity to make a statement and stand out on the road with a distinctive and eye-catching design.
With its blend of retro aesthetics and modern functionality, the Coastal Package embodies Ford’s innovative approach to vehicle customization, catering to the growing demand for personalized automotive solutions in an ever-changing market landscape. As consumers seek ways to differentiate themselves and create unique driving experiences, offerings like the Coastal Package provide an avenue for self-expression and individuality in an increasingly homogenized automotive market.